NBC NEWS
PRAGERU
CONNECT
Lisa Wilkins
Agentic Builder | UX Director | Product Strategist
Building for scale & flexibility
Solutions for NOW are valuable. Solutions for LATER pay you back. At NBCUniversal, I architected component systems and content frameworks across NBC News, TODAY, and Telemundo that supported 1.5M+ daily users, and kept scaling through two full app redesigns with a flexible foundation. That meant understanding the tech stack deeply enough to design for future growth.
View NBC App Redesign
From complexity to clarity
I've made a career of stepping back, finding the signal, and building the simple, scalable structure underneath. Whether inherited or fresh earth, I bring the same approach: distill the chaos into foundational components, align the competing requirements, and deliver a system that serves the product long after the launch.
I’ve built and inherited a platform serving 1.3M+ monthly users across web, mobile, and OTT with no unified content architecture. I distilled convoluted user journeys, organized content taxonomies, and broke down competing business requirements into foundational components — work that streamlined delivery cycles by 43% and extended well beyond any single release. The hardest, yet most rewarding, part of design is making things simple.
View Product Strategy Impact
HUMAN
CENTERED
Test, learn, pivot
At NBCUniversal and PragerU, I fostered team environments where critical thinking and candid feedback became expected. That foundation made usability testing, market analysis, and data-driven iteration more than process checkboxes; at PragerU, it's how I demonstrated the value of qualitative user testing to an executive team that was initially skeptical.
Unity brings the competitive advantage
Early in my career, Sara Fortier’s work on North Star Principals. reshaped how I think about product leadership. Building a shared vision provides cross-functional partners a single point of alignment. When everyone is building toward the same outcome, collaboration stops being a process problem and becomes a competitive advantage.
Leading by example
Allied Collaborator
I build trust through candid, proactive communication. Surfacing problems early keeps teams and their stakeholders informed and aligned.
Workflow Architect
I close skills gaps and redesign front- and backstage processes so teams can move fluidly. At PragerU, this reduced product delivery cycle time by 43%.
WCAG Advocate
Accessibility isn't a final checklist. I embed WCAG compliance from project kickoff. I led initiatives that improved accessibility scores from 55% to 85% across multiple platforms.
Hello!
I'm Lisa Wilkins. I've spent 17+ years as a UX director, designer, and product strategist building things people actually want to use — across media, news, tech, and education at organizations like NBCUniversal, PragerU, and Microsoft. I live in the Sonoran Desert, which inspires me daily with its simplicity on the surface and complexity underneath. I'm adaptable, resilient, and nerdy — ask me about WCAG compliance or horse training and you'll get the same enthusiasm. I'm most proud of raising a son full of gratitude and spoiling a very good dog.
Let's talk about what I can build with your team.
Helping teams and companies achieve their maximum potential
NBC NEWS
PRAGERU
CONNECT
Lisa Wilkins
Agentic Builder | UX Director | Product Strategist
Building for scale & flexibility
Solutions for NOW are valuable. Solutions for LATER pay you back. At NBCUniversal, I architected component systems and content frameworks across NBC News, TODAY, and Telemundo that supported 1.5M+ daily users, and kept scaling through two full app redesigns with a flexible foundation. That meant understanding the tech stack deeply enough to design for future growth.
View NBC App Redesign
From complexity to clarity
I've made a career of stepping back, finding the signal, and building the simple, scalable structure underneath. Whether inherited or fresh earth, I bring the same approach: distill the chaos into foundational components, align the competing requirements, and deliver a system that serves the product long after the launch.
I’ve built and inherited a platform serving 1.3M+ monthly users across web, mobile, and OTT with no unified content architecture. I distilled convoluted user journeys, organized content taxonomies, and broke down competing business requirements into foundational components — work that streamlined delivery cycles by 43% and extended well beyond any single release. The hardest, yet most rewarding, part of design is making things simple.
View Product Strategy Impact
HUMAN
CENTERED
Test, learn, pivot
At NBCUniversal and PragerU, I fostered team environments where critical thinking and candid feedback became expected. That foundation made usability testing, market analysis, and data-driven iteration more than process checkboxes; at PragerU, it's how I demonstrated the value of qualitative user testing to an executive team that was initially skeptical.
Unity brings the competitive advantage
Early in my career, Sara Fortier’s work on North Star Principals. reshaped how I think about product leadership. Building a shared vision provides cross-functional partners a single point of alignment. When everyone is building toward the same outcome, collaboration stops being a process problem and becomes a competitive advantage.
Leading by example
Allied Collaborator
I build trust through candid, proactive communication. Surfacing problems early keeps teams and their stakeholders informed and aligned.
WCAG Advocate
Accessibility isn't a final checklist. I embed WCAG compliance from project kickoff. I led initiatives that improved accessibility scores from 55% to 85% across multiple platforms.
Workflow Architect
I close skills gaps and redesign front- and backstage processes so teams can move fluidly. At PragerU, this reduced product delivery cycle time by 43%.
Hello!
I'm Lisa Wilkins. I've spent 17+ years as a UX director, designer, and product strategist building things people actually want to use — across media, news, tech, and education at organizations like NBCUniversal, PragerU, and Microsoft. I live in the Sonoran Desert, which inspires me daily with its simplicity on the surface and complexity underneath. I'm adaptable, resilient, and nerdy — ask me about WCAG compliance or horse training and you'll get the same enthusiasm. I'm most proud of raising a son full of gratitude and spoiling a very good dog.
Let's talk about what I can build with your team.
Helping teams and companies achieve their maximum potential
NBC NEWS
PRAGERU
CONNECT
Lisa Wilkins
Agentic Builder | UX Director | Product Strategist
Building for scale & flexibility
Solutions for NOW are valuable. Solutions for LATER pay you back. At NBCUniversal, I architected component systems and content frameworks across NBC News, TODAY, and Telemundo that supported 1.5M+ daily users, and kept scaling through two full app redesigns with a flexible foundation. That meant understanding the tech stack deeply enough to design for future growth.
View NBC App Redesign
From complexity
to clarity
I've made a career of stepping back, finding the signal, and building the simple, scalable structure underneath. Whether inherited or fresh earth, I bring the same approach: distill the chaos into foundational components, align the competing requirements, and deliver a system that serves the product long after the launch.
I’ve built and inherited a platform serving 1.3M+ monthly users across web, mobile, and OTT with no unified content architecture. I distilled convoluted user journeys, organized content taxonomies, and broke down competing business requirements into foundational components — work that streamlined delivery cycles by 43% and extended well beyond any single release. The hardest, yet most rewarding, part of design is making things simple.
View Product Strategy Impact
HUMAN
CENTERED
Test, learn, pivot
At NBCUniversal and PragerU, I fostered team environments where critical thinking and candid feedback became expected. That foundation made usability testing, market analysis, and data-driven iteration more than process checkboxes; at PragerU, it's how I demonstrated the value of qualitative user testing to an executive team that was initially skeptical.
Unity brings the competitive advantage
Early in my career, Sara Fortier’s work on North Star Principals. reshaped how I think about product leadership. Building a shared vision provides cross-functional partners a single point of alignment. When everyone is building toward the same outcome, collaboration stops being a process problem and becomes a competitive advantage.
Leading by example
Allied
Collaborator
I build trust through candid, proactive communication. Surfacing problems early keeps teams and their stakeholders informed and aligned.
WCAG
Advocate
Accessibility isn't a final checklist. I embed WCAG compliance from project kickoff. I led initiatives that improved accessibility scores from 55% to 85% across multiple platforms.
Workflow Architect
I close skills gaps and redesign front- and backstage processes so teams can move fluidly. At PragerU, this reduced product delivery cycle time by 43%.
Hello!
I'm Lisa Wilkins. I've spent 17+ years as a UX director, designer, and product strategist building things people actually want to use — across media, news, tech, and education at organizations like NBCUniversal, PragerU, and Microsoft. I live in the Sonoran Desert, which inspires me daily with its simplicity on the surface and complexity underneath. I'm adaptable, resilient, and nerdy — ask me about WCAG compliance or horse training and you'll get the same enthusiasm. I'm most proud of raising a son full of gratitude and spoiling a very good dog.
Let's talk about what I can build with your team.
Helping teams and companies achieve maximum potential