Bringing fresh life to an app to increase user satisfaction, provide greater depth of content, and a new architecture.
Welcoming news users and promoting new features to existing users.
Design System & Brand Scaling
Creating a system to compliment the various platforms and accommodate different family brands.
An engaging community allowing TODAY users to share stories, recipes, life lessons, and encouragement.
Explorations and Previous Work
Branding, OTT, and more...