Sonoran Desert · Arizona

Lisa Wilkins

UX Director | AI-native Builder | Product Strategist

Building products people like to use. From national news, media, and education to small businesses down the street. Simple on the surface, considered underneath.

Connect with me

Selected work

Crafted for people. Built to scale and perform.

Past projects, current clients, and future experiments.
Case studies for all projects are available on request.

Arizona Product Destruction

Product Director • In progress

APD's original site was a simple one-page company brochure and was technically out of date. APD's new site will highlight their industry growth, introduce the breadth of on-site services they offer, emphasize their attention to customer satisfaction, and will feature their dedication to becoming a Zero Waste-to-Landfill facility. This will also include building a SEO/GEO presence that reflects the market share they hold in the southwest.

Product Strategy
SEO/AEO
Marketing
Development

Barn Doorsworking title

Experiment · in progress

BarnDoors app screens: a herd list of horses with photos and ages, a ranch hands roster, an editable per-animal feed plan, an animal detail with feed, turnout, and notes, and a morning chores checklist.

Herd management for a working barn: care, feed, rotation, chores and the ranch hands who do them. Up next are vet, farrier, and dental tracking, plus scheduling and printable reports.

Design
Product Strategy

PragerU

UX & Product Director

From adding cross-promotional features, to organizing an entire library of content, to building a new Premium service for members, my work in the front and back end of the PUF site brought organization and user-focused improvements.

73%: Preferred browsing content by categories
+36%: Video page engagement with cross-promotion
+24%: Increase in personalities linked and searchable

web / ott / mobile
Accessibility
Information Arch

Read the case study for PragerU

Home Run Electric

Product Director • In progress

Home Run Electric is a successful commercial contractor in western Washington despite zero online presence. Looking to gain a new customer base, the new HRE site will create a true marketing funnel to open the residential market. The first two months saw 24% increase in residential leads via a basic online presence. The completed site will feature online scheduling and service education.

Marketing
SEO/AEO
Development

NBC News App

Sr Product Designer

I architected component systems and content frameworks across NBC News, TODAY, and Telemundo that supported 1.5M+ daily users, and kept scaling through two full app redesigns with a flexible foundation.

+25%: Avg. videos viewed per video visit
+51%: Video starts across mobile portfolio
+20%: Monthly Active Users

iOS & Android
Design system
Product Strategy

Read the case study for NBC News App

By the numbers

18+: Years leading design and product across news, media, and education.
43%: Increase in engagement on the products I've shipped.
16%: Revenue lift tied to the experiences my teams delivered.

Connect

Let's talk about what we can build together.

Design, strategy and component architecture at scale
AI-assisted builds, from sketch to working product
Ask me about WCAG, I treat accessibility as a requirement

hello@lisawilkins.comResumeLinkedIn

About

Hello, I'm Lisa.

I've been a UX director, strategist, and AI-native builder for enterprise-level companies with 1.5M daily users, for mid-size trades and nonprofits, and small, solo-founder companies across the West. At any scale I distill input into something that solves for the user and moves the business forward.

I live in the Sonoran Desert, which inspires me daily with its surface simplicity and underlying complexity. I'm grounded and nerdy: ask me about WCAG compliance or anything equestrian and you'll get the same enthusiasm. I'm most proud of raising a son full of gratitude and spoiling some very good horses.