LISA COSTANZO WILKINS

Persuading pixels to achieve their maximum potential

A mobile screen showing the home page of NBC News mobile app.

NBC News App

Bringing fresh life to an app to increase user satisfaction, provide greater depth of content, and a new architecture.

CASE STUDY

Onboarding

Welcoming news users and promoting new features to existing users.

CASE STUDY

A colorful collage of multiple assets from a design style guide

Design System & Accessibility

Creating a system to compliment the various platforms and accommodate different family brands. Documenting accessibility traits.

Displays a few of the many badges members could earn being active contributors to the "Today Parenting" community. Badges include "Top Contributor", "Challenge Champ", "As seen on T.V.", and "Today Fave"

TODAY, Roku & Misc. Projects

An engaging TODAY Community, Roku cohort building, and miscellaneous side projects.

Explorations and Previous Work

COMING SOON

Branding, OTT, and more...